littleHawk e-communications is a Web communications strategist providing professional, experienced site planning, maintenance and marketing services. Most web sites fail because they don't manage their content. Clients budget generously for the development and publishing and then...coast. The major weakness of sites is failing to interact with site users and refreshing content. We specialize in content solutions, site marketing and media relations to drive traffic to your web site + return... The typical Web development agency does not use communications and marketing professionals to create or review site strategy, navigation, user interface and information presentation  - based on business and user requirements.  littleHawk specializes in site planning and content. Analyzing and responding to site user feedback e-mail to build customer loyalty and modify the site. E-mail promotions to opt-in site users. Reciprocal promotions and links with online affiliates. Media relations for coverage to targeted markets. littleHawk reviews web sites from the perspective of a site user. The audit and analysis covers: search engines meta tags user markets navigation design information presentation content writing interactivity customer service Strategic Planning is user-focused: site audit business objectives user markets online competitor analysis opportunities needs assessment & content requirements marketing plan content site map... ...everything you need to start development, design and content writing.